To identify yourself from competitive brands. Find out which colors you don’t see from your competitors used often. Stand out and target your ideal audience in your unique way!⠀⠀⠀⠀⠀⠀⠀⠀⠀

To express emotions. Every color radiates different vibes. Research the meaning of each color and find which ones truly represents your brand!⠀⠀⠀⠀⠀⠀⠀⠀⠀

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To give your brand… a brand! When creating your color palette, start with at most 5 colors: 1-2 main colors and 1-3 accent colors.⠀⠀⠀⠀⠀⠀⠀⠀⠀

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To be consistent. This one is important! When using your color palette, your audience will familiarize and connect with your brand. Don't use any colors outside your palette. you don't want any confusion!