Color psychology can be used to help build a strong, relatable brand to connect with your ideal client/customer! Here is a list of each color meaning:

Red: excitement, passion, danger, energy, and action. It also encourages appetite! Ex: Coca-Cola and Target.

Orange: creativity, adventure, enthusiasm, success, and balance. Ex: The Home Depot and Nickelodeon.

Yellow: happiness, positivity, optimism, and summer but also of deceit and warning. Ex: Ferrari and McDonald's.

Green: nature, money, growth, fertility, health, and generosity. Ex: Starbucks and Spotify.

Blue: ties closely to the sea and sky. Stability, harmony, peace, calm and trust. Ex: Dell and Twitter.

Purple: power, nobility, luxury, wisdom, and spirituality. Ex: Hallmark and Taco Bell.

White: innocence, goodness, cleanliness, and humility. Ex: Addidas and Mercedes.

Black: mystery, power, elegance, and sophistication. It can also evoke emotions such as sadness and anger. Ex: Chanel and Nike.

Brown relates to comfort, security and a down to earth nature. Ex: UPS and M&M's.

Pink: femininity, playfulness, immaturity and unconditional love. Ex: Barbie and Victoria's Secret PINK.