Branding is the foundation, with aspects that include:⠀⠀⠀⠀⠀⠀⠀⠀⠀

• Positioning⠀⠀⠀⠀⠀⠀⠀⠀⠀

• Personality⠀⠀⠀⠀⠀⠀⠀⠀⠀

• Values⠀⠀⠀⠀⠀⠀⠀⠀⠀

• Messaging⠀⠀⠀⠀⠀⠀⠀⠀⠀

• Archetype⠀⠀⠀⠀⠀⠀⠀⠀⠀

• Voice⠀⠀⠀⠀⠀⠀⠀⠀⠀

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Brand Identity is the visual aspect, that includes:⠀⠀⠀⠀⠀⠀⠀⠀⠀

• Logos⠀⠀⠀⠀⠀⠀⠀⠀⠀

• Colors⠀⠀⠀⠀⠀⠀⠀⠀⠀

• Fonts⠀⠀⠀⠀⠀⠀⠀⠀⠀

• Illustrations & Icons⠀⠀⠀⠀⠀⠀⠀⠀⠀

• Graphics⠀⠀⠀⠀⠀⠀⠀⠀⠀

• Photo Style